Road Safety
Copywriting, research, strategy
Project Description
Road safety is a dull topic, but I added some spice by including hooks and humour. The trick was to find topics of interest to readers as well as a tone of voice that was engaging and fuse them with core road safety messages.
The results were impressive. These articles received more hits in a month than older content had in years.
Drinks and wine
Culture, food and wine are always great hooks. I used them to weave into a story about safe traveling in rural areas.
Running for your life
We all think health and fitness when spring and summer arrive. This was the theme I used to discuss pedestrian safety.
Road trip
Who doesn’t love a road trip? Well when there are kids involved it can make things very interesting indeed.